Waterford

Waterford is our home – and the home base for our regional daily delivery service.  Originally Flowers by Michael Hoelck and then Hoelck’s Florist, the Hoelcks built a legacy centered in the town of Waterford for nearly 40 years.  Michael and Victoria retired in early 2025 and passed the baton to John and Morgan, who continue to deliver the same beautiful flower and same great service under the Shoreline Florist banner.  If you are in or passing through Waterford, come visit us at 341 Boston Post Road!