Hoelck’s Florist Has a New Name: Shoreline Florist

If you've been searching for Hoelck's Florist and noticed a different name online or on our storefront, you're in the right place. Hoelck's Florist is now Shoreline Florist, marking an exciting new chapter while continuing to serve our local community from the same convenient location.

Following new ownership, our name has changed, but you'll still find us creating fresh floral arrangements for the occasions that matter most. We remain committed to providing the quality, service, and local flower delivery our customers have come to expect.

In this guide, we'll explain why the name changed, what has stayed the same, and how you can continue ordering flowers from Shoreline Florist with confidence.

From Flowers by Michael Hoelck to Hoelck's Florist

Our story began as Flowers by Michael Hoelck before becoming Hoelck's Florist, a name that became well known throughout the Waterford community. Over nearly four decades, Michael and Victoria Hoelck built the flower shop into a trusted local destination for fresh floral designs and personal service.

As the business grew over time, our focus remained the same: creating beautiful flowers for life's meaningful moments. Today, Shoreline Florist proudly carries that legacy forward while continuing to serve our community from the same Waterford location.

A New Name After Michael and Victoria's Retirement

In early 2025, Michael and Victoria Hoelck retired after decades of serving the Waterford community and entrusted the business to new owners, John and Morgan. With this transition came a new name—Shoreline Florist—marking the beginning of the shop's next chapter.

While our name has changed, we remain proud of the foundation the Hoelck family built over the years. Shoreline Florist honors that local history while continuing to provide fresh flowers and dependable service for our customers and community.

What Has Stayed Familiar

Although our name has changed, many of the things our customers know and trust remain the same. You'll still find our Waterford shop at 341 Boston Post Road, and you can continue to reach us at (860) 443-7673 to place an order or ask about flower availability.

We continue creating and delivering fresh floral arrangements throughout our published local service area, and you may even recognize our signature bowed delivery vans on the road. No matter the occasion, we're here to help you plan thoughtful floral gifts with the friendly, dependable service our community has come to expect.

Continuing Several Local Floral Legacies

Our local history extends beyond Hoelck's Florist. Over the years, the business grew by welcoming several established floral businesses that had long served our local communities, including Groton, Norwich, New London, East Lyme and Niantic, and Old Saybrook.

Today, Shoreline Florist carries that history forward under one name while continuing to serve customers from our Waterford location. These communities remain an important part of our service area, reflecting the longstanding relationships we've built across Southeastern Connecticut.

Welcome to Shoreline Florist

The history of Hoelck's Florist will always be an important part of our story, and we're proud to carry that legacy into the future as Shoreline Florist. While our name has changed, our commitment to serving our local community with fresh flowers and dependable service continues.

When you're looking to order flowers from our Waterford shop, Shoreline Florist is the name to remember. Visit us in Waterford, call (860) 443-7673, or place your order through our website for local flower delivery throughout our published Southeastern Connecticut service area.

Frequently Asked Questions

Is Hoelck's Florist still in business?

Hoelck's Florist is now Shoreline Florist. You'll find us at the same Waterford location under our new name.

Why did Hoelck's Florist change its name?

The business was renamed Shoreline Florist after Michael and Victoria Hoelck retired and new ownership took over in early 2025.

Has the Waterford location changed?

No. Our shop remains at 341 Boston Post Road, Waterford, CT.

Where can I order flowers from Shoreline Florist?

You can order through our website, call us, or visit our Waterford shop for local flower delivery.